Lago Mar was envisioned through two different charrette sessions. The first charrette focused on the site plan and asked the question: “What do you see when you close your eyes and think of Lago Mar Lagoon?” The goal was to create an inviting and energetic community that families would love to be a part of. This involved creating land uses around the Lagoon that increased both financial value for Land Tejas and enhanced the residents’ lifestyle. We also developed year-round programming for the Lago Mar residents at the Lagoon, which has surpassed expectations.

The second charrette focused on the programming of the lagoon itself. Our objectives were to create a comprehensive theme for the Lagoon that would appeal to both Lago Mar residents and the public. This included designing public access, residential amenities, commercial and retail spaces, and a hotel that would all contribute to an inviting and energetic atmosphere. We devised a revenue stream through residential, retail, commercial, and hotel developments, as well as an amenity programming that catered to the desired lifestyle of Lago Mar residents.

The success of Lago Mar is rooted in the thoughtful time spent on these two charrettes and the alignment that was created within the team. Our aim was to create a captivating and engaging destination that goes beyond expectations.